If Coca Cola stopped advertising for a year, their sales would surely start trending down.

preg_match a day ago | parent | next [-]

Yes, but not because advertising lets people know about Coke. The people who still know about Coke would be the same after a year, I imagine.

The mechanism of how advertising works seems to be not that. I think repeatedly brand exposure does something to the brain and decision making that we don’t fully understand.

	▲	ThunderSizzle 21 hours ago \| parent [-]
		Familiarity, I think. Exposure breeds familiarity, which breeds desire, I think. Even if all you hear is an occasional ad about the company, you might get curious and research them yourself.

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autoexec a day ago | parent | prev [-]

If you drink it now, would you stop? Would you forget that it exists even though it's on store shelves, in vending machines, and pushed at several restaurants? Who would stop?

	▲	d1sxeyes 15 hours ago \| parent [-]
		Almost no-one can honestly answer this for themselves. I think the truth is likely: 'no, I'd still order a coke at McDonald's, I'd still pick a coke up from a vending machine if I'm thirsty. But if I'm buying a takeaway sandwich, I might not also get the drink. Or if I'm in the supermarket, I might just skip that aisle.' I'm sure it's almost completely subconscious.