It's different with Meta advertising though. Back in the days Facebook was the only webpage that showed me relevant local targeted ads about things I care for, and nowadays it's the same on Instagram (that I also stopped using recently).

But for a while not too long ago, like for one year until last summer I regularly used Instagram, and almost all ads were directly targeted at my interests and they directed me to local events and concerts and products and what not.

And the least relevant is what I see in Youtube. Including its recommendation feed. It's showing me 80-90% things I dislike. Similarly on X/Twitter.