Zen 1's $/perf was so good. After I booted a freshly-unboxed Zen box and ran some benchmarks for work (RIP on-prem server rooms), I bought a bunch of $AMD at the next market open, for about $12 IIRC. It's shocking to me it took almost a decade for AMD to outsell Intel, the value proposition was evident on day 1.

Intel has always been better at marketing and sales than AMD. I'd say, it still is and that continues to be AMD's weak point. In my opinion, it should be doing better than it is given the state Intel is in currently.