Well luckily not really, their work is more foundational-y, the idea is not new, but they made it more efficient and practical. On our side, we work more on the integration of these protocol in production systems, but we are pretty much on the frontier and is not very common to see such big companies experimenting with this technology. Microsoft already tried something [1] but I'm not sure if it ever went further than a research prototype.

[1] https://arxiv.org/pdf/2402.02675