> it's practically impossible in the modern world

This sort of defeatism is why people don't try. Consumers can shift products through purchase behaviors. We're already seeing improvements in kitchen appliances and gear, cosmetics, some outdoor gear.

A small subset of coffee drinkers might produce a purchase trend that leads to a brief production of an overpriced coffee machine which still ends up being produced in the cheapest, dirtiest country they can get away with. The rest do not care and never will.