But what about this guy's small town with a population of under 10k????????

Put your money where your mouth is.

You go first sacrifice yourself, the finances of your family and your town, in order to save the global environment, to set an example, and we'll start to follow your lead when we'll see that your sacrifice has improved the global environment.

It's always convenient for you when someone else has to make sacrifices to their job security, housing, financial future, and comfort in order to save the environment, when you get to enjoy all the perks of their sacrifice, without needing to make any equivalent sacrifices yourself.