Isn't the same true for all embedded? They seem to have half assing UX in their job description

Almost all hardware companies don't understand or care about software at all. They see "software" as just another line item on the BOM, like a screw or a gasket. You source it from the cheapest supplier and then attach it to the product somewhere on the assembly line. The idea that software is the interface to the user, a signal of quality, part of product differentiation, an ecosystem in which future products live... none of this even remotely occurs to most hardware companies, especially car manufacturers.