Why doesn't your company just get each of them a 20€ subscription instead of paying per token?

Well that is a great idea, and if I were management, I would give everyone a 240€ claude-giftcard-subscription that they can use privately on their private computers. There is however the danger that they would start using their private accounts to fill with company data (which potentially is against GDPR regulations - hence the amazon bedrock deployment).

For compliance reasons, companies pay for the enterprise account, and the enterprise account uses API pricing.