Models running locally doesn’t benefit Apple unless they have a competitive model of their own. Otherwise they’ll end up being dependent on Google, Meta etc the same way they are today for apps and services. And getting out of that hole won’t be as simple as building a maps app.

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GeekyBear 38 minutes ago | parent | next [-]

In return for Google getting a discount on how much they pay Apple to be the default search engine in Safari, Apple currently has the right to distill Google's Gemini server models to create their own models that fit on-device.

> Apple is cutting down Google Gemini's massive models into smaller and more secure parts through distillation, to create elements that are more suited to on-device Apple Intelligence processing.

https://appleinsider.com/articles/26/03/25/apple-is-distilli...

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Grombobulous an hour ago | parent | prev | next [-]

I think it does if their chips are the only ones that run the models well on phones and competitors need to charge customers more money or give away less functionality for free.

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afavour an hour ago | parent | prev [-]

Or open models become competitive as a base? Apple have an entire OS based on OpenStep and FreeBSD after all.

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paxy 30 minutes ago | parent [-]

There is exactly zero chance Apple lets open, unconstrained models run on iPhones when they get powerful enough. We are talking about a company that doesn’t allow apps that contain bad words. People holding out hope for this are delusional.

	▲	Grombobulous 14 minutes ago \| parent [-]
		How much would it cost to license one? Probably less than renting servers.