You may begin with vengeance but I hope vengeance won't be your permanent fuel. It tends to lead with clouded and personal decisions, emotionally charged responses (like the very website copywriting itself) and... well, I have my fair share of grievances and a significant boost of confidence is to persevere in what is right against the wrong that I felt were done to me... but if I make my grievances my customers and supporters' problem, I am dragging them into my cesspool, spreading the negativity and it simply does not create an environment and spirit of productivity..