The standard that the comment you're responding to is that the whole solution must be effortless even for someone with an IQ of 75. Don't try to stoop to their level, no amount of freedom or control justifies any level of effort to people like that. They'd rather have a system that forces them to view and verbally respond to ads every 10 minutes than one that requires them to learn anything more complex than what a toddler can figure out.