Taking a step back wouldn't this be exactly the expected outcome for an emergent technology in a capitalist framework?

1. Execs with no understanding how business operates on the low level are pushing buzzwords.

2. People who want to get promoted deliver on buzzwords and get promoted. Note that the goal is to deliver the buzzword, not use the buzzword to make the business better.

3. Buzzwords do not help vast majority of companies because the incentives and needs are misaligned.

4. Eventually buzzwords settle, some find niches, some die off, and some take over the world.

Last two decades alone - big data, blockchain, crypto, web 3.0, gamification, VR, and now AI. TL:DR - we should expect vast majority of early AI adopters to have net negative to neutral experience. Assuming that AI is like electricity and automobiles more than blockchain we should expect that eventually companies that find a way to apply the tech correctly will eat those who do not.