Not all experiments work out. If we find the right approach faster we can finish the project faster. Some projects are mostly fixed price or offer bonuses for reaching milestones in a certain time. Meaning we more often get a bonus and can take more projects. Also we can take projects with tighter deadlines that we would need to decline otherwise.

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hackernud3s 4 hours ago | parent [-]

But if everyone's taking on more projects... where do all the new projects come from? And wouldn't it just lower the value of each project?

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ManBeardPc 4 hours ago | parent [-]

A lot in this world is not optimized by software yet. For our customers they have employees with decades of experience guessing things, maybe some software that kind of helps but still not good enough (slow, not finding really good formulas). They often have difficult problems and many failed projects. We try to find such customers and offer our service. If we are cheaper (+ show portfolio of successful projects) more are willing to give it another try with us.

	▲	hackernud3s 3 hours ago \| parent [-]
		Right, and while that might be working out for you right now, there is a finite budget that companies have for projects like that. The "zero financial payoff" framing sounds about right to me.