I interpreted it as "enough to live a comfortable life".

Money is part of how you get there, but it is not a goal in itself. Many start businesses where money is the main goal, and where the amount that you are satisfied with inevitably shifts once you get richer

Considering that their cheapest pricing is $12 (per month, 1 month minimum) and they claim 550 million users, either they made tons of riches or the numbers are to be questioned. I leave it to you to estimate which is more likely.