They still are I think. If I had to guess what women want in a car, it's probably something easy to maintain, quiet.

I think what's unappealing to women about EVs is the unreliability with respect to range and charging availability. I struggled with my mom to charge an EV she rented for an inter-city trip and she swore off EVs for a while.

Slate truck is a good example, I saw that ad where it is like decal'd for a flower shop for example. It's pretty small and cute (I suppose electric cars are easier to customize aestheticially in terms of shape as long as you stick to the skateboard format), and the fact that it is quite different-looking than most trucks left some wondering who it's for. Mostly women I think.

Whereas men buy more trucks, and usually there is sort of a power aspect to it where they want something that feels and sounds powerful (and being a gas car is part of that), so they can race it or can pull a toy hauler or something. Women want more of a commuter, but not like a sedan, usually something more bulky like an SUV that makes them feel safe. And then like bachelors and gay guys want like a 2D coupe or a roadster or something.

But it is interesting how these niches influence the market.

It's like most of the money in every market these days is made by cornering the market a certain lifestyle and increasing markup rather than trying to produce some ultra-efficient everyman vehicle. The innovation is all in advertising and consumer control, that's how I feel about every market these days.

If GE cemented the electric car as a must-have for women of the time, then we would have seen advances battery tech and EVs decades earlier. It would eventually have become mainstream with men as well (think of how the wristwatch was originially seen as a women's accessory, back when men had pocketwatches). The real innovation is in controlling consumer sentiment.

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idiotsecant a day ago | parent [-]

Apparently electric cars are for women and men secure enough in their masculinity that they don't require a truck with its own zip code? This is some post.

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tarpitt 10 hours ago | parent | next [-]

Well you would think so where I live. I'm the only guy I know who drives a hybrid let alone an EV, other than my friend who has a beater crz (mild hybrid).

Charging your own electric car from the wall is also a challenge here in the country unless you own your own house or are willing to pay higher-than-gas prices.

	▲	bosshawg 8 hours ago \| parent [-]
		"here in the country" people don't already have outdoor 240 outlets for RV hookups and welders? "here in the country" people don't run power to their sheds and outbuildings? "here in the country" people aren't resourceful enough to run an extension cord from their dryer plugin out a window?

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rootusrootus a day ago | parent | prev [-]

And then some of us scratch both itches at the same time. I daily a Tesla M3P but I also bought an F150 Lightning. Which, ironically perhaps, my wife daily drives. I don't know that it qualifies for it's own zip code, but it has all the upsides of a truck with all the upsides of an EV.

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tarpitt 10 hours ago | parent [-]

Thats cool I think, the electric cars do have a lot more torque and I can see that being useful in a truck. But the F150 production was halted because it was a largely unsuccessful.

And now that it's out of production, the parts are gonna be scarce. Speaking as someone with a chevy volt that has a screwed up battery. Unless you go with a prius or a tesla something you're not gonna get a reasonably-priced battery replacement. There really ought to be a standard battery form factor for EVs...

I think if you look at something at aptera, it's really the lightest vehicles that can take advantage of electrification. I mean, they are proposing 1000-mile range, with solar panels on the back that can recover as much as 40 miles of charge a day. It would be incredible if they can pull it off.

	▲	toast0 6 hours ago \| parent [-]
		> There really ought to be a standard battery form factor for EVs... Seems unlikely to happen since the battery is part of a space optimization problem. Maybe as battery technology matures, the benefits of a set of standarized sizes will win over per-model (sometimes per-trim) sizes. But we used to have standardized headlights and those went away, so I don't have much hope.