You're thinking about this at the wrong level. This org has made the decision to be AI-native. They aren't A/B testing being AI-native vs not being AI-native. That's the kind of thing "the market" does; if a company's markup is higher than another's it can attract more investment or its equity can trade for higher pricing on public markets.

I don't think it makes sense to A/B test "AI-native" vs other regimes of development unless you are a large, decentralized company like an F5 company or a Big Tech. How will a team of 25 (the size of the company if you read the thread) have enough output to even A/B test the difference?