Everyone wants to love to hate on phones, but we watched the same commercial over and over again in front of a TV.

But that ad didn’t get you to exercise gambling mechanics. It wasn’t tuned to exactly the thing that would get you, personally, to engage.

After a while, watching the same rerun or failing at the same Contra level got boring and playing outside seemed like a good change of pace. For most people, watching TV was at least somewhat communal.