Dude, I pickup my own food with my own car 99/100 times.

I'm not saying a system couldn't be designed/work. I'm saying time and time and time again, it's been shown that consumers want a monopoly platform for convenience.

Oh that is fair. So maybe cost can help drive the decision? If going direct gets me delivery with $10 but door dash needs $40 I am incentivized as a customer to go direct.