Nvidia Shield is hardly the most popular anything. Roku has 43% of the market and Amazon has 35%.

Would be interesting to see if we could segment third-party from TV-embedded (see quote), but the metrics from the article seem to reflect actual consumer usage, as most consumers just use what comes in the TV they buy nowadays.

> This reflects a consolidated approach and eliminates yet another device in the home, and it’s catching on, as just 34% consider streaming media players as their primary viewing device. Meanwhile, 56% said the same for smart TVs.

https://www.cepro.com/news/roku-amazon-lead-streaming-media-...