>When they introduced the Apple Pencil and people were like “haha it’s a stylus”, the thing was decidedly NOT a stylus

Ironic: when they introduced the Apple Watch, the narrative around it was "whatever it will be, it WON'T be just another smartwatch" and yet it was.

The lesson Cook too from that was "don't let it happen" and that's why Apple gave Vision Pro game devs the middle finger saying there would be no precision controllers and then charging $3500-$4500 so that it couldn't possibly be confused with Quest and its gaming focus. Apple wanted Excel and Zoom, not Beat Saber. It got neither, selling less well than Nintendo's 1995 Virtual Boy (no shit.)