I can understand alphabetical ordering in some circumstances, but if the point is to indicate which model family is lighter or heavier, surely atomic numbers should be taken into account?!?

Argon - 18

Boron - 5

Carbon - 6

I don't think I'll be able to cope with this level of elemental disorder.

It's gonna be even worse then they name the 11th iteration Potassium.

The naming is elementary, my dear Watson.

I thought Carbon for composable stood well on it's own marketing. As did Argon, for impervious. Next to one another the pair comes off utterly cockeyed and sleazy.