> I don't understand why someone would buy this.

The old Studio Display still goes for $900 used for 27” so it’s definitely a component of the cost that’s valued by the folks who do end up buying these. The PC market very much wants to disregard the ‘high PPI, well-calibrated color by default, built-in webcam and virtual surround speakers’ aspect of the iMac display but that’s worth the entire cost of the device to someone who wants that out of the box (except at that price you get 27” for display only :) Gaming and very large monitor folks may have more nuanced preferences but I can plonk down this iMac for any generic Mac user and they will be satisfied enough to get work done, barring field-specific technical requirements (primarily in thermals or extreme ram/cpu) that exclude use of an iMac regardless of cost.

You’ll have to be more specific about the manner of your dislike to convey how it may have bearing here — is your monitor preference for Mac use? What’s uniquely great about it to you that Apple’s display lacks? etc.