10yrs isn't far enough. 2016 wasn't that different from today relative to media.

zeroonetwothree 24 minutes ago | parent | next [-]

We’ve seen a lot of changes since 2016 including the rise of short form video, podcasts, audiobooks, music streaming, substack, even vinyl is up 3x (!)

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vel0city 4 hours ago | parent | prev [-]

Practically nobody consumed short form TikTok-like media in 2016. Now it's a highly dominant type of media.

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butlike 4 hours ago | parent | next [-]

Untrue. Insta stories were pervasive.

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vel0city 3 hours ago | parent [-]

Instagram Stories were radically different in 2016 than the reels of today. They were far more personalized (less algorithmic public content), slideshow-like updates. Ten second max video clips, with most being just images. Ephemeral as well, where they'd get removed in 24 hours.

It's not the same at all.

	▲	phoghed 3 hours ago \| parent [-]
		And that’s not even close to the short form 90 second micro dramas that are already super popular in China and are ramping up elsewhere. And this category is now dominated by AI

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fwip 4 hours ago | parent | prev [-]

All the kids were on Vine back then, weren't they?

	▲	vel0city 3 hours ago \| parent [-]
		Many kids were, sometimes. Also, Vine was still pretty different from modern short form content, being capped at only a few seconds of length. Now most people consume tons of short form content, with many being 30s or more. It's pretty radically different in terms of what most people consume.