If I can’t realistically use it then I don’t care, especially when there’s no independent proof yet it works this well, given a cursory glance. If it trickles down into future developments I can use then cool, but it likely won’t because they want a moat. You don’t have to shield the poor defenseless multi-billion dollar megacorp from the genuine apathy they inspire.

If this is the best “frontier” they can achieve, then it’s no wonder they haven’t done anything groundbreaking in the space yet that produces practical results.