Something can be both simple to execute and extremely difficult to execute well. Simple and easy are not synonymous.

> High-value technical audiences aren't Googling for educational articles, videos, and courses. They're just asking LLMs, and getting answers.

You're right, but the high-value audiences are also looking at the sources the LLMs cite, guiding the LLMs to use specific source and exclude others (even if it's just "eschew blogspam and listicles" in the prompt). So being one of those sources is still valuable. Perhaps less so, but it's not without value.