Why wouldn't they give a shit about Chinese models? TikTok isn't even THAT much better than Instagram.

Yes it is. Tiktok's content and content recommendation algorithms are much better than Instagram. Users spend more time on Tiktok than they do Instagram and it's not close. Tiktok's engagement rates are several times better than Instagram. Reels did nothing to dent it (yet another example in the book). Again, nobody will care about Chinese models if they're just more of the same. They can take a piece of the pie, but this idea that they'll spell doom for the frontier labs is nonsense.