notice, maybe, but care, definitely not. there's a reason TV manufacturers get away with leaving on that awful AI smoothing by default.

That argument goes the other way though? The only reason TV manufacturers would leave frame interpolation on by default is that a decent chunk of people notice, those people care, and most of the people who notice are "normal people" who aren't repulsed by it.

If only "pro consumers" noticed or cared... well, those "pro consumers" are the ones who think it looks like shit and would rather have a TV without it.