Excited to say we are doing exactly this up here in the Twin Cities. The local transit agency has been planning a bunch of BRT routes and implementing about one every year or two. Often they have dedicated lanes for much of the route, and they typically have wait times around 7-15 minutes depending on time of day. BRT is extremely affordable and efficient and fits quite nicely into legacy car-based infrastructure, too.

It appears to be quite successful in terms of ridership, too (warning: local news website, but you can get all you need from the URL slug): https://www.fox9.com/news/6-months-in-minneapolis-e-line-nea...