Not in a snarky way but who is the target market for this?

from previous [1] threads on the iPad Mini, at least aircraft pilots are a target audience

[1] https://news.ycombinator.com/item?id=19421163

And with a 1-nit minimum brightness, iPad mini is even more suitable for dim environments, from users reading in bed at night to pilots checking their electronic flight bag in the cockpit.

As per other comments, my guess is somewhere between 1% and 5% of ipad mini sales are to pilots. It's gotta be significant or they wouldn't drop a line that in their main copy!

I've been hoping for a water and dust resistant tablet for use in the pottery studio for a while (for photographing work in progress, cataloguing glaze ingredients, taking notes, etc), as it's a wet and dirty environment, but the price kills all interest.

They only sell around six million minis per year, so it's not a large market (for Apple).

I can give you at least one group that loves them. Taxi/uber drivers who use them as bigger displays for their maps and apps.

People waiting for >v1 Duo? Same processor, 1" larger screen, lower cost but you still carry a phone.