Speaking as someone who did buy a framework as my primary computer (and has been happy with it), my hesitation had much more to do with uncertainty about the execution than with price, which is pretty competitive when you diy. Especially because for the value proposition to pay off, the company/ecosystem has to survive for several years at least and continue making compatible product in the categories I would want. It's a big investment for most people and it's not surprising most go with a safe/known option.