> This is something like handcrafted leather bag, quality assurance of parts like zips are okay but value lies in the craftsmanship rather than industrial production.

Nah. The value is in the branding.

There was an embarrassment a few years ago when it was discovered that one maker of fake Rolex watches was using the same movements as the branded version.

Agreed and my point is "hand crafted" itself is a "branding" and the marketing around "limited" edition and not mass produced add to the allure.

Regarding fakery I think even "Monalisa" could be faked that is inseparable from the original. We hear so many fake paintings are sold for million dollars after all the due diligence by experts. Nothing is sacrosanct against deliberate fakery but the demand and the allure of the original remain for the aficinados.