I think honestly, tech really doesn't help the core business case in a lot of instances. Imagine the local restaurant scene. Would sales really decline if you couldn't order takeout on grubhub? I suspect if a switch were flipped and there was no grub hub et al, sales would be the exact same. Demand for takeout has nothing to do with the manner it is ordered; you are hungry and don't want to cook and that's it. It's a ten thousand year old industry just from that.

Businesses end up buying into all these services because thats just what is done. It's keeping up with the joneses. It isn't clear that they really lead to more sales revenue and improved bottom line. Even taking on orders using the system doesn't imply that; your customers might have just been shunted through a different ordering system instead.

And that is with an actual tangible service being offered. What does AI offer a restaurant? Outside code gen it's basically fancy google. What are they going to do, prompt it 'how can I make more money'? That would probably offer the same utility as just searching the internet on similar keywords relevant to your small business. Not really a value add that isn't there.