I've had a PiHole running on a NUC for about 2.5 years. I adore it. It should be built into every consumer router.

My wife still plays her freemium games, the ads just don't load. She took out one of those games when we were sitting at the airport once. She was frustrated that her once-pleasant strategy game was suddenly crammed full of ads for boomer slot machine apps, and I had to explain that the app had probably always been that way.

That makes sense and seems like it might be a net positive. While she's waiting for her ad countdown, she can gaze into my eyes and realize how much she appreciates me lol