I think this and many other questionable UI decisions across the industry in recent years is the fallout of the old guard of UI designers having rotated out for younger replacements in the past decade with little transfer of knowledge occurring.

The lack of transfer I don't think is out of unwillingness from the old guard, but rather due to the greenhorns throwing everything that came before their time out without questioning the reasoning behind any of it (Chesterton’s Fence) and assuming that whatever they came up with was superior and better fit for the modern era ("those old principles can't possibly hold, we have touch screens now!").

It's also been made worse by UI design roles having been taken by those with backgrounds in unrelated design disciplines, as well as sites like Dribbble which reward pretty mockups over working products. This leads to overemphasis on the visual aspect of the UI and not enough on its functional and usability aspects.

Alan Kay (of Smalltalk fame) has a similar, related explanation: computing is a pop culture with little regard for the past (https://link.springer.com/content/pdf/bbm:978-3-319-90008-7/...). There are thousands, maybe millions, of developers who have little knowledge of the history of our field. I’ve found this true even of graduates from highly-ranked computer science bachelor’s programs. Think of all of the current-day LLM researchers and engineers who have never heard of Minsky, McCarthy, Lisp machines, and other aspects of the history of AI before we learned that attention was all we needed.

It wouldn’t surprise me if Apple’s UI/UX teams are staffed with people who have never heard of Don Norman, Bruce Tognazzini, Bill Atkinson, Andy Hertzfeld, Susan Kare, Larry Tesler, and other pioneering figures who contributed to Apple’s legendary 1980s and 1990s software.

It’s a lack of onboarding and knowledge transfer, combined with an Eternal September of thousands new CS grads being constantly produced annually, who are sadly not being taught enough history of computing at their universities.

My dream as a CS professor is to help rectify this, at least amongst my students.

I think new UI designers might mistakenly think that they are in the fashion industry, when actually they are in the ergonomics engineering industry, or should be.

Back in the 2000s I would team up with people to put social applications in front of people and the one way you go could go big back then was carefully tune up every aspect of the funnel and get the viral branching ratio > 1 preferably >> 1 so you greased the skis and looked for every possible reason why people might not complete the process. It was life or death.

Around the time Facebook figured out what it's business model was platforms suppressed virality and people got used to the idea that you have to pay for traffic. You'd think that people would think "I'm paying $40 to acquire a customer, losing that customer to bad UI comes right out of my shareholder's pocketbook..." and somebody probably does, but a lot of people don't. Like zero interest rates and some people are just made of money and some people in business are lazy and, if their business is profitable, won't pursue cost reductions unless competition makes it life or death. Or something.

So I am appalled at so much bad software marketing that makes me think "is there anyone left who's had to tune up a marketing funnel?"

Like you see 200+ bug reports on Adobe's tracker about how Acrobat displays a total of 8 distracting UI elements to promote AI summaries the instant you open a document. And you can't clear them. And that's enough to make people see red.

But if you actually click on one of these stupid links you see a series of ads for things that are not AI features and that they don't make a serious effort to explain or sell. Then finally there's an ad for Acrobat Pro which maybe has the AI Summary but do I want to find out? I heard somebody somewhere did manage to try the AI Summary and of course it didn't work.

Like I could be annoyed by rapacious behavior but at least understand that people are motivated to make money for their shareholders. But to annoy everybody when they have Adobe CC subscriptions to lose and no clear path to convert? Where's the profit in that?

And that's totally ordinary. Like Meta solved so many tough problems to create the Meta Quest 3 and supposedly they are leaders in social software but they get the easy things wrong: they keep changing the interface that I'd use to "friend" people in games and make the process so terrible (at least the spammers who try to follow me on Instagram stole pictures of blonde women but nobody has a profile pic or the slightest bit of information to help decide "why would you follow me?") Supposedly Zuck wants to succeed at VR so bad... or is it just "we're #1 why try harder?"

The two things that pain me the most are:

(1) Clickable elements no longer visually signifying that they're clickable. Words aren't underlined or written in a special font, sometimes the profile avatar is the clickable link to the profile but sometimes the name is, etc.

(2) No more clean, compact directory trees. We used to have high-contrast compact UI design to look through nested ontologies. Now it's rounded-edges card-based, often without trace lines, and barely ever compact. RIP

>> This leads to overemphasis on the visual aspect of the UI and not enough on its functional and usability aspects.

Accessibility has been left in the dustbin as well. You go to all these sites extolling these beautiful, innovative sites and they're completely useless with a keyboard or screen reader.

To be fair, the “younger replacements” have typically grown up surrounded with many more user interfaces than their predecessors, and the same is true for much of the audience they’re designing interfaces for.

Aesthetics aside, some of the specific guidance from the past is simply not as crucial as it used to be when most users were very new to smartphones or personal computers.

We can also lay some blame at Agile's feet. I've seen UX and UI designers genuinely struggle to fit their work into the sprint treadmill. 2 weeks' notice is not enough time to do any sort of serious usability design study.

The move toward fullstack developers, too. When everybody is a jack of all trades, nobody is a master of anything. Least of all UI design, which isn't worth thinking too much about because it's the least likely potential subject of pushback during code review.

We let the wrong sort of designers do the design. The designers that simultaneously made changes under the guise of "UX" just sort of made it up as they went along without any basis in reality. That's how we got stuck with the hamburger menu.

FYI it’s Chesterton’s Fence, named after writer G. K. Chesterton.

> I think this and many other questionable UI decisions across the industry in recent years is the fallout of the old guard of UI designers having rotated out for younger replacements in the past decade with little transfer of knowledge occurring.

Not sure about that, given that John Gruber specifically lays the blame for a slew of recent shitty Apple design decisions on Alan Dye (cough liquid glass cough), and also the reversal of these shitty design decisions on changes made when Dye jumped ship for Meta. Gruber also says the Apple design team is much happier after Dye's departure.

Dye must be over 50, so I don't count him as a "younger replacement".