Google Search is still a large fraction of Alphabet's revenue, and Alphabet needs to be able to deliver AI results for people's searches if it wants to stay relevant in the search game.

I imagine it's much easier to have fine grained control over AI search results if you develop and own the AI yourself.

▲

dpkirchner 3 hours ago | parent [-]

Last I checked their AI results were terrible, worse than anything I get from ChatGPT or Claude. The only benefit is their AI results are fast.

If I were google there's no way I'd leave their AI overviews in place as-is.

	▲	hax0ron3 3 hours ago \| parent [-]
		I was thinking about them fine-tuning the results for marketing purposes. But I just did a bit of research and it seems that would probably actually be illegal. So never mind, maybe?