part of the challenge is that like the car, social media has reorganized societal "infrastructure" itself, such that just a reflexive "the old fashion way" leans on a social organization that doesn't exist anymore

I don’t buy that. The old way still exists, it’s just way less convenient. It reminds me of punk rock bands that self published and followed the DIY approach versus bands that sold out the record label approach. It’s hard to DIY but you can do it if you really want to.