> If you want people to adopt your thing, it's got to make their life easier, right now, full stop.

But somewhat counterintuitively, you can do that by making their life a little harder first.

For example: leave Facebook/WhatsApp, refuse to communicate over SMS. Have good reasons for each, so you don't come off as unnecessarily difficult. Explain that Signal is far more secure and private than either and just as easy to use. Then using Signal is making it easier to communicate with you. It worked for me.

I left the whole Facebook ecosystem about 10 years ago, but never deleted my account. I left it up as a tombstone that makes it very clear I'm not there and tells people how to contact me.