Try clinking hyperlinks on any modern platform that A) don't try to open in-platform, and/or B) don't try to generate an AI summary of its content as the default rather than open it (looking at you Hubspot), and/or C) don't hit you with a modal that requires you to check a box in addition to clicking through.

It's always like this. Just keep adding layers of friction until people don't bother. Engagement is still the obsession.