Reality check: US is by far the cheapest market for new cars, because of insane volumes and competition. Europeans shell out for a Golf as much as Americans do for a (even if shitty) monster truck. And a much higher proportion of their incomes.

Kia trucks and similiar classes of products (cheap, robust, no fancy features, intensely practical) are very common in some places (notably some parts of Asia) but are also extremely hard to find in the US, primarily due to regulatory reasons. BYD cars are also often cheaper than US options, but are also not available in the US.

According to the Volkswagen website, a Golf starts at €29,835 € (incl. VAT) while according to the Ford website, a Ford F150 XL (which isn't exactly a monster truck) starts at $39,585 which Google tells me is around €35,263 (excl. VAT).

Europe is not necessarily the correct example as it artificially tweaks the market the same way USA do: with tariffs.

Look at latin america, asia, africa or oceania. Chinese cars everywhere, and not only electric, ICE market is also flooded with brands named after seemingly random letters like on those chinese electronics sold on amazon.