In some ways it feels like exactly what you'd do if you wanted to tank your product over the coming years. I look back at the last 20 years or so, and what I see over and over is that one player in a space gets huge, keeps adding features, loses sight of what makes them a good market fit, and then 10 small upstarts swoop in to bring back the opinionated or simple view again. One or two win, and then eventually they repeat the same mistake.

I'm not trying to buy a labyrinth.