> The industry often talks about software as though it comes out of a factory. You collect requirements, build features, and measure whether they work

It used to be taken as a given that the software houses one respected didn't actually work like that. Steve Jobs and Johnny Ive yelling at their minions about user experience. Even Bezos sending the dreaded question mark. Great software was the work of a team translating an auteur's personal vision into software... while the blue chips like IBM churned out useful but soulless software by the corporate method above

Somehow most people don't seem to believe this anymore, despite the repeated failure of corporate environments to produce better software.