Finally, we are at the dawn of the next wave of disruption.

Web 2.0 went from serving users to profit maximization. Amazon became unusable. Streaming services fractured and fragmented, with content locked behind numerous paywalls. Ads permeate every surface.

This is not to say the agentic era will end differently. But at the onset of this era, and for the foreseeable future, customer adoption and trust will decide winners and losers.