That's a strategy when it's personal. But it's catastrophic when Bullshiter Mode doesn't just define a person, it defines an entire industry - arguably the politics and economics of entire countries - and the only way to give it zero attention is to go fully off-grid and live like a hermit.

Holmes is interesting because she's not a freak or a one-off. She's pretty much a generic tech startup CEO billionaire wannabe, finance industry person, and/or familiar political archetype - arguably more extreme than most, but there's nothing truly exotic about the DNA here.