I work for IPinfo but my colleague is the author. It is very interesting challenge to "translate" vast amounts of data we have into stories that are insightful.

So, what we have been doing recently is publishing a blog and a companion dashboard. Check it out here:

  - Report: https://ipinfo.io/reports/most-popular-places
  - Blog: https://ipinfo.io/blog/united-states-walmart-wifi-data

But building the dashboards is not an easy task, as you have to deal with data pipelines and work with engineering teams to bring them online.

I am absolutely not being demeaning at all, but just look at the graphics and diagram and skip the text. I think the graphics are a pretty solid explainer of what the article is about. The text dives more into granular information that you may not find useful if you want skimmable content.