Yes, it's not as captivating as a $1,200 iPhone or $4,000 MacBook Pro. But we're talking about habits, and gradual changes and engagements.

However, once you're within a system, and used to interacting with it on a daily basis, you would lean towards their slight nudges and pushes, and over time subscribe to a $2/month service, or their "new solutions" etc.

Not to forget their continued advertisements in the app, and constant pushes. You're no longer a customer that purchases a product, but instead a captive audience that is constantly being engaged and steered towards one thing or another.