"Noticeably different from the very first moment: the aluminium key offers a glimpse of what is to come. Even before the engine starts, a connection to the car is formed, transforming anticipation into something tangible."

I would fire the marketing team.

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nielsbot 3 hours ago | parent | next [-]

Is this a Jony Ive collab? Sure seems there are a lot of similarities to the Ferrari Luce.

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vrganj an hour ago | parent | prev | next [-]

Advertising the fact that the key is from some other metal is... weird.

Who gives a fuck? Never have i used a key and thought "wow, I wish the metal was different, that would noticeably change my experience".

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beklein an hour ago | parent | prev [-]

I see a lot of Claudeisms/AI slop in the copy text on that page. Really disappointed from that page, agreed, fire the marketing team.

	▲	rrr_oh_man an hour ago \| parent [-]
		Yup.