> cheap virtue signalling

This doesn’t make sense, because they are putting their money where their mouth is. They could instead grift, generate much more content and click bait, raise good money with “currentafair agents” or something, all with AI!

> simply enforcing that rule without advertising

From dusk till dawn we are drowning in AI news and advertisements praising AI as if it’s the second coming of Jesus. Why does it bother if someone doesn’t want to join the bandwagon? Why shouldn’t they be transparent about their stance?