I think it depends on audience. I think there is a place for the 'Microsoft Bob' s of the world. My 90+ year old grandma would probably use a computer if we sanded down all the hard edges and kept her in a box (computationally speaking). Hell my 70+ year old mother, even though she's had a computer for 35ish years prefers her ipad for just that reason (simpler than her hand-me-down macbooks i keep her supplied with).