> And if you’re for using this to run your business, think for yourself who’s going to win...

That's not consumer AI though. The whole "vs out of the box" is pretty much the definition of consumer AI. People don't want to fiddle with things. That's why UX matters. SOTA only matters in consumer if it translates to the UX. And no one has landed that yet. Many are working on it.

Muse, the app, is currently number one on the app store. Talking to non-technical friends who have adopted it, they may have landed it.