It is at least easier to pronounce for non-Dutch speakers. Here in Toronto, there are a few places that put "Speculaas/Speculoos (Biscoff)" on their menu, e.g: https://www.columbuscafe.com/en/recette/cafe-latte-de-lours-....

But to be honest, as a Belgian living abroad, I'm just happy I can find it at all lol. Was surprised to even find the 'crunchy' spread in my local supermarket.

Huh. That would actually annoy me because speculaas and speculoos are two different things.